Our 3 favorite tools to easily create a GIF

Creating a GIF: simple, fast and effective

A successful GIF draws attention, conveys a clear message, and adds a dynamic touch to your communications. But it all starts with choosing the right tool. Here is our selection of the three best tools to easily create a GIF banner in 600x200 px format, ideal for your emails and signatures.

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1. Canva: accessible and intuitive

Canva is a must-have for beginners. Its simple interface and its numerous integrated resources allow you to create GIFs in a few clicks.

Advantages:

• Free in its basic version.
• Intuitive interface, perfect for non-graphic designers.
• Extensive library of templates and graphic elements.

Disadvantages:

• Advanced features only available with the paid subscription.
• Limited animation options.

How to create a GIF with Canva:

1. Sign in or create a Canva account.
2. Click on “Create a design” and set custom dimensions (600x200 px).
3. Add your graphics, text, and images.
4. Use the tab “Animate” to apply simple animations.
5. Preview your creation to see how smooth the animation is.
6. Export your file by selecting GIF In the option Share > Download.

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2. Figma: collaboration and simplicity

Figma, often used for interface design, also allows you to create GIFs. It's a great choice for collaborative teams and creatives who are used to this tool.

Advantages:

• Integration into a collaborative workflow.
• Great for familiar Figma users
• Dedicated plugins to simplify the creation of GIFs.

Disadvantages:

• Less suitable for complex animations.

How to create a GIF with Figma:

1. Install the plugin “Animated GIF Maker” from the Figma community.
2. Create a new model with custom dimensions (600x200 px).
3. Add your graphics and set up the transitions between layers.
4. Use the plugin to adjust the animation parameters (duration, speed, etc.).
5. Preview your GIF to ensure the best results.
6. Export directly in GIF format via the plugin.

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3. Adobe Photoshop: quality and precision

Photoshop remains the reference for professional GIFs. Its precise control of frames and colors makes it an essential tool for high-end creations.

Advantages:

• Advanced layer and frame management.
• Professional quality.
• Limitless customization options.

Disadvantages:

• Paid.
• Learning curve to master advanced features

How to create a GIF with Adobe Photoshop:

1. Open Photoshop and create a new document (600x200 px).
2. Upload your images or videos to distinct layers.
3. Open the window “Timeline” via the menu “Window > Assembly”.
4. Select “Create an image animation” and configure each frame.
   • Adjust the duration and order of the visible layers for each frame.
5. Preview your GIF by clicking on the button Reading.
6. Export via “File > Export > Save for Web”.
   • Optimize settings (compression, colors) for a lightweight file.
7. Test your GIF to see if it's displayed in your emails.

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Conclusion: which tool should you choose?

• Beginners: Canva is your best ally for quick and simple GIFs.
• UX/UI collaboration and workflow: Figma offers functionalities adapted to creative teams.
• Demanding professionals: Photoshop ensures total control and premium results.

Whichever tool you choose, follow best practices for lightweight, smooth GIFs that are compatible with your media. So, ready to animate your projects?

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