Homogenize and modernize the signatures of employees.

What does Logilec do?

LOGILEC (Logistique Leclerc) was created in 1996 by the E. Leclerc Movement in order to control and organize its supply chain. LOGILEC is the brand's logistics tool as well as its reference entity in terms of EDI (electronic data interchange) .As a logistics tool, LOGILEC coordinates orders from regional purchasing centers and stores to massify their transport. This rationalization makes it possible to achieve economic and environmental gains.

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The challenges that Signitic made it possible to respond to:

• We had a great need for homogenization and modernization in our email signatures. Previously, everyone had the hand to personalize their signature; the model communicated was not respected.
• The need was also to centralize the management of signatures to ensure consistency over time and to be able to insert campaigns over specific periods of time. The possibility of consulting the number of clicks linked to our campaigns is not currently an identified need, but it may soon become one, because the data is interesting.

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The results

8 months and 595K emails later:

• 999 clicks collected: these clicks are divided between the signatures of the 70 employees.

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Why did you choose the Signitic tool among others?

• “The solution is easy to use and very quick to get started.”
• “Following a LinkedIn publication from our service provider Lucca.”

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