Email signatures: simplified management, measured impact

Maggi Liza, Graphic Designer at King Jouet, opted for the Signitic solution mainly because of the many advantages it offers on a daily basis. According to her, the tool has allowed a significant gain in efficiency by centralizing the management of email signatures, thus facilitating the rapid deployment of coherent visuals in a few clicks. This centralization while maintaining great flexibility has simplified both internal and external communication processes. The ability to modify content in real time and monitor its impact through statistics has brought real added value to the company. For Maggi Liza, Signitic represents a real asset, saving time while ensuring consistency that is essential for the King Jouet brand image.

Successful campaign

On the occasion of the sales, King Jouet launched a banner campaign targeted at external emails, broadcast for three weeks. Programmed with a medium priority and assigned to 34 specific groups, this operation generated 230 clicks, illustrating its effectiveness in strengthening the visibility of commercial highlights without saturating communications.

Concrete results

Since adopting Signitic, King Jouet has seen remarkable results over the past 18 months. With a total of 110 campaigns carried out, the company generated more than 21,000 clicks through signatures and campaigns, thus strengthening the impact of its marketing actions. These results demonstrate increased efficiency in managing their communication and generating engagement with their targets. The use of Signitic allowed King Jouet to optimize its digital strategy, offering enhanced visibility and direct interaction with its customers, while maximizing the impact of each campaign launched.