Email signatures: simplified management, measured impact

King Jouet

King Jouet, founded in 1989 in Voiron, is today one of the leaders in the distribution of toys in France, with more than 400 stores in Europe. Heir to a family tradition dating back to 1875, the group is managed by Philippe Gueydon, representing the 6th generation. King Jouet has a turnover of 548 million euros, a market share of 13% and is distinguished by its sustainable commitments, in particular via the Toy Score and its King'Okaz platform.

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The challenges that Signitic helped to answer

• Initially, Signitic made it possible to save precious time on the management of email signatures. Creation and updating, which used to be time-consuming, are now automated, which simplifies the work of teams and ensures rapid deployment for all employees.
• The tool also responded to a need to harmonize brand image. Thanks to a centralized model, all signatures respect a common graphic charter, thus strengthening the consistency and professionalism of communications.
• Finally, Signitic offers a strategic dimension with statistics on the impact of signatures and the integration of communication banners. This channel thus becomes a real marketing medium, both for internal and external campaigns.

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Signitic settings

• +30 groups: King Jouet has configured its organization into several levels: by central and then by service. Allowing communications to be segmented and to ensure that signature information is properly adapted.
• A model for all: King Jouet has adopted a unique signature model for all groups in order to ensure the consistency of their brand image.

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Their best campaign: Communicate about a promotion

One of the most effective banner campaigns conducted by King Jouet was the one dedicated to the sales period. Deployed during the three weeks of the commercial operation, this banner was aimed exclusively at external emails, with the aim of redirecting recipients to the web page dedicated to sale items. Programmed with a medium priority, it thus took precedence over banners with permanent visibility but remained targeted so as not to saturate all communications. Assigned to 34 well-defined groups, this selective approach made it possible to maximize the relevance of the display while controlling the distribution. Result: the campaign generated 230 clicks, proof of its effectiveness in capturing attention and strengthening the digital relays of commercial highlights.

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Concrete results

Since adopting Signitic, King Jouet has seen remarkable results over the past 18 months. With a total of 110 campaigns carried out, the company generated more than 21,000 clicks through signatures and campaigns, thus strengthening the impact of its marketing actions. These results demonstrate increased efficiency in managing their communication and generating engagement with their targets. The use of Signitic allowed King Jouet to optimize its digital strategy, offering enhanced visibility and direct interaction with its customers, while maximizing the impact of each campaign launched.

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In conclusion

“Thanks to Signitic, we have become more efficient on a daily basis. The centralization of email signatures allows us to deploy coherent visuals in a few clicks, while maintaining valuable flexibility. The tool has greatly simplified our internal and external communication processes, in particular thanks to the possibility of modifying content in real time and monitoring the impact via statistics. This is a real gain in time and consistency for our brand image. What we like the most about Signitic is how easy it is to use. The interface is ergonomic, easy to use, and greatly facilitates the daily management of signatures and banners. Beyond the practical aspect, the tool guarantees essential homogeneity in our professional exchanges, while offering real visibility on the performance of our campaigns. A reliable and effective tool, which we recommend without hesitation.”

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