Promote brand image and communications.

With nearly 3,000 employees in more than 1,000 centers and workshops, Carglass, the specialist in the repair and replacement of automotive windows, needed a harmonized solution to convey its image and communicate its news.

3000

users

campaigns launched

74%

of NPS

Industrie

Carglass

Pays

france

Taille

3000 employees

The Carglass company

Created in 1986, Carglass is the specialist in the repair and replacement of vehicle windows. Carglass has nearly 3,000 employees, more than 700 intervention centers and more than 350 workshop vehicles in France. Since 1986, individuals, insurance and mutual companies, as well as car fleets and rental companies have trusted Carglass.Carglass covers 100% of French territory and manages more than one million customers per year.

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The issues

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Centralization and harmonization of the network image

Around 3000 employees have an email address on Microsoft Office 365. Email signatures were left to the free creativity of employees or formalized manually but not standardized.
With employees present throughout France, Carglass wanted to maintain a uniform brand image and reinforce the feeling of belonging to the network.

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Promote new news

Carglass must convey corporate messages while communicating personalized news. Through this project, Carglass wants to:

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Boost content created by marketing
Boost B2B salesS opportunities
Follow the impact of the signature via detailed statistics

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How did Signitic help solve these problems?

Based on our experience with major accounts, we have put in place a 4-step program to ensure a smooth and effective deployment. This tailor-made support allowed us to create a relationship of trust with the teams and to move forward with confidence. ‍

Once deployed, our solution provided an effective response to the problems encountered by Carglass by centralizing the management of electronic signatures and campaigns. Thanks to the support we provided upfront, the teams adopted Signitic with flying colors!

To learn more about the different stages of the project and the results, download the complete use case.

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The results

6 months and 556,500 emails later:

63 campaigns launched: Carglass communicates centrally on the activity of each of its entities in order to highlight their know-how.
30K clicks collected: These clicks are divided between signatures and campaigns.
74% of NPS: Percentage of users who rate their likelihood of recommending Signitic to a friend or colleague.

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The challenges that Signitic helped to answer

Optimize the “email” communication channel to boost our brand image and generate more preference among our BtoB customers.
Centrally manage all signatures and allow the monitoring of KPIs.
Make our employees ambassadors of our brand by allowing them to relay our news and create traffic on our website and social networks.
Have professional, harmonized and automated signatures for all employees.

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