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It's the number of emails sent and received in 2022, according to the Statista organization. Studies also predict a continuous increase in email exchanges. According to forecasts, the sending and receiving of emails will exceed 376 billion in 2025.
This growing communication channel is therefore a powerful tool. At the heart of an effective marketing strategy, it generates leads, increases the potential of an emailing campaign tenfold, improves the conversion rate of a prospect and reaches a maximum number of customers.
As such, techniques make it possible to fully analyze the potential of emails. For example, eye tracking is very effective in this area. This science, which studies eye movements, affirms that the signature of emails is of paramount importance.
Is it the solution to optimize the impact of your emails and propel your business?
Eye tracking is an integral part of growth hacking techniques that boost business performance.
We explain ourselves.
Eye tracking assesses the path of the eye by measuring the points and the time of fixation of the gaze, in real time.
The data makes it possible to draw up a heat map composed of both hot and cold areas. The places that Attract the eye of the Internet user are thus represented by the hot areas. Les cold areas As for them, are the zones The least watched.
Used in traditional marketing as well as in digital marketing. Eye tracking is used in particular for product marketing, which focuses onidentification of needs and behaviors before marketing a product or service.
If we take the example of a website, eye tracking makes it possible to identify areas where to place the most strategic contents. It is thus possible for you to target the key locations for attract your customers.
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As you will have understood, this science is useful for improving the user experience and strengthening the conversion rate of a prospect.
For your emails, eye tracking offers you the possibility tooptimize the message as well as your signature.
It will allow you to adjust your strategy for increase your impact : Ergonomics, location of calls-to-action, or even the positioning of visuals on the content of your email signature.
