According to a 2019 Médiametry study, 22.7 million French people connected to their inboxes daily. Emails are one of the communication channels most used by the French, especially in the professional world. In this sense, this internal and external means of communication represents a real asset and a unique opportunity to enhance the image of a company. Email signatures offer the possibility of marking the memory of the recipient while guaranteeing a good transmission of information. To achieve these objectives, the email signature must therefore be thought out to the smallest detail : sizes, images, weights, logos, etc.

With Signitic, discover the elements that should not be overlooked to create a relevant professional email signature.

What professional email signature format should you choose?

What role does the format of an email signature banner play?

While it must guarantee the identification of the sender of the email at a glance, the email signature must be able to Make an impression ! True digital business card, it must be responsive and creative. Its format thus plays a key role for its readability: an email banner must be able to can be read easily on all media. The email signature format should also make it possible to integrate your company's graphic codes for better identification with your interlocutors.

The different types of professional email signatures

There is no one-size-fits-all email signature model. Signatures can be simply textual: that's the format The easiest to make. However, this type of signature is not the most relevant, it is not personalized and only contains the sender's name, first name and job title.

It is possible to add an image format to your professional email signature to increase personalization. While this solution offers numerous content options, the image format cannot always be read on some interfaces.

For a suitable signature format, choose the HTML format:

You can personalize all of your signature and let your creativity express itself. Insert texts, images, various contents, etc.;
all media are compatible with this format for an optimal display guaranteed.

What are the elements and dimensions of a professional email signature?

The dimensions of an email signature

The dimensions of the email banner determine the good visibility of the signature on the various supports.

There are two standard sizes:

600 pixels wide : adapted to computers;
320 pixels wide: recommended for mobile phones.

The weight of an email signature and the size of an image

Weight greatly influences The time it took to load the signature in the email, reduces your storage space and can sometimes block the sending of your email. In order to ensure that your email signature is displayed correctly, we recommend that you do not exceed a weight of 50 KB, the ideal being 25 KB. Likewise, Choose a small image for a faster download.

What elements does an email signature banner consist of?

Email signature information should be in line with your strategy : do you simply need to introduce yourself or do you want to insert a call to action to a page on your website? Or both?

In all cases, to meet your diverse and varied expectations, a relevant email signature banner must include:

the Name and surname of the sender;
the position held;
a photo;
the company logo and a link to its website ;
a shortcut to the various social networks;
a telephone number and an email address;
A call to action if required.

Why is the email signature important for your business communication?

The email signature plays a crucial role in business communication, offering much more than just a touch of professionalism. It represents a unique opportunity to strengthen the identity of your brand and to create a lasting impression with your correspondents. A well-designed signature includes essential information such as the name, position, contact information, and company logo, so that a consistent and professional message is delivered in every interaction. In addition, it can integrate links to your social networks and your website, facilitating access to your communication channels and increasing online visibility. In short, an effective email signature helps to strengthen credibility, improve brand recognition and create a more personal connection with your customers and partners.

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How to properly adapt your logo to the email signature format?

Adapting your logo to the email signature format is essential to ensure coherent visual communication. First, it is crucial to choose an appropriate image format, such as PNG or JPEG, to ensure optimal quality and maximum compatibility. The size of the logo should be adjusted to fit harmoniously into the signature without overloading the space. Generally, a dimension of 300x100 pixels is recommended. Next, it is important to check the legibility and color contrast of the logo so that it can be seen on different wallpapers. Finally, optimizing the weight of the image is necessary to guarantee a fast loading time of emails. By following these tips, you will ensure that your logo effectively reinforces your brand image every time you send an email.

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Email signature as a medium to avoid spam

The deliverability of an email is a crucial issue in any digital communication strategy. Spam filters, the relentless guardians of our inboxes, constantly assess the authenticity of messages. By integrating an electronic signature into your emails, you strengthen your reputation as a legitimate sender and thus increase your chances of bypassing these filters. This results in better deliverability, a higher opening rate and, ultimately, a better return on investment for your email campaigns. A professional signature also improves your brand recognition, establishing more reliable communication with your recipients.

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The Signitic solution for a professional email signature

Do you need to personalize your emails with a banner adapted to your sector of activity? Choose Signitic : a simple and effective solution for creating email signatures in one click! You can personalize the content, centralize the signatures of all your employees and distribute your emails with your new communication tool!

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FAQ: email signature format

Why is it important to have a suitable format for your email signature?

Having a suitable format for your email signature is crucial because it reinforces the credibility and professionalism of your communications. A well-structured signature, with clear information and a consistent design, facilitates brand recognition and ensures a consistent presentation. It also optimizes readability across multiple devices and email clients, ensuring that your recipients always receive your contact information in a clear and professional manner.

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What format is adopted for your signature on Gmail?

For your signature on Gmail, adopt a simple and professional format. Use images in PNG format for better quality and transparency. The ideal logo size is 300x100 pixels to ensure good visibility. Include your name, position, contact information, and social media links. Use legible fonts and colors that are consistent with your visual identity. Make sure your signature is responsive, meaning that it displays correctly on different devices and screen sizes.

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