Simplified and optimized email communication.

Elydan

Elydan, founded in 1962, is a French company specialized in the design and manufacture of polyethylene and polypropylene pipe solutions. It serves a variety of sectors, including construction, public works, and irrigation. The company stands out for its commitment to the environment, offering 100% recyclable products. With over 60 years of experience, Elydan is present in over 30 countries and employs 400 people.

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The challenges that Signitic helped to answer

• Signitic has made it possible to meet several key challenges, in particular by offering a simple and complete distribution channel for the management of email signatures. This solution facilitated the centralization of communications within the company, allowing for more fluid and consistent management.
• In addition, Signitic has contributed to strengthening the company's reputation, especially as part of our event presence. By integrating event elements into the signatures, we were able to maximize the impact of each communication.
• Finally, this platform has improved the visibility of the company by ensuring consistency of signatures throughout the organization, thus strengthening the professional and consistent image of our brand.

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Signitic settings

• 3 groups: Elydan has configured its organization into three levels: by brand. Allowing communications to be segmented and to ensure that signature information is properly adapted.
• A model for all: Elydan has adopted a unique signature model to ensure the consistency of their brand image.

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Their best campaign: Communicate about an event

The best banner campaign created by Elydan was the one concerning their participation in a trade show. The banner, attributed to a specific group in the brand, clearly indicated the date and location of the hall. It also redirected to the news page of the website. Planned a month and a half before the event, this campaign generated 364 clicks, showing effective user engagement and good visibility for the company.

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Concrete results

Elydan launched three campaigns segmented by brands, collecting 5,341 clicks divided between signatures and campaigns. This testifies to the effectiveness of its targeted communication.

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In conclusion

“Signitic has allowed us to save a considerable amount of time while providing real peace of mind in the management of email signatures. The tool adapts to each employee and simplifies external communication, while offering intuitive ergonomics and responsive support. I would 100% recommend Signitic. The tool has considerably improved our external communication thanks to an email signature solution that works perfectly and adapts to the specific needs of our employees.”

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