Controlled signatures, strengthened communication

MV Group is a major player in digital marketing in France, bringing together 8 specialized subsidiaries and 400 experts to support 1,500 SMEs and ETIs in their digital challenges. MV Group uses Signitic to ensure a consistent and professional brand image by automating email signature management. Thanks to this centralization, all communications benefit from visual uniformity, eliminating disparities between collaborators.
1.1 M
Emails sent
400
coworkers
13
campaigns launched
Industrie
MV GROUP
Pays
france
Taille
400 employees

MV Group

Founded in 1999 with the creation of Mediaveille, MV Group has become a major player in digital marketing in France. This 100% French and independent group supports its customers in their digital challenges by relying on the complementarity of its 8 specialized subsidiaries, covering the entire consumer journey. With 35 areas of expertise and more than 400 employees, MV Group serves 1,500 SMEs and ETIs through its 11 agencies spread across the country.

The challenges that Signitic helped to answer

  • Signitic allowed us to strengthen brand consistency by automating email signatures. By centralizing signature management, the platform guarantees visual and professional uniformity across all communications, thus eliminating disparities between collaborators.
  • At the same time, Signitic allowed us to respond to the strategic challenge of internal and external communication by integrating campaign programming into signatures. This feature allows us to broadcast targeted marketing messages, announce events, or promote news directly via professional emails.

Signitic settings

  • 9 groups: MV GROUP has structured its organization on several levels: by brand. Allowing communications to be segmented and to ensure that signature information is properly adapted.
  • A model for everyone: MV GROUP has adopted a unique signature model to ensure the consistency of their brand image within the group.

Their best campaign: Communicate on news

The most significant campaign carried out by MV Group highlights the exceptional performance of its Yumens brand. This initiative was specially designed to celebrate the five awards received by the company. Broadcast unlimited, the campaign targeted both internal and external audiences, while being scheduled with a medium priority to ensure smooth communication without neglecting other strategic messages. Exclusively dedicated to Yumens employees, this campaign was able to capture attention and commitment, generating a result of +829 clicks. A real success that testifies to the effectiveness of this targeted communication.

Concrete results

After only 4 months of using the Signitic platform, MV GROUP is showing concrete and measurable results. Thanks to 13 strategically deployed campaigns and the sending of 1.1 million emails, the company collected 7.3K qualified clicks, testifying to the commitment and direct impact of this solution on its digital communication. These performances demonstrate the effectiveness of dynamic email signatures in capturing the attention of recipients and optimizing the visibility of marketing campaigns.

In conclusion

“Thanks to Signitic, we finally have perfect consistency in our email signatures! All our employees have an up-to-date signature, without effort on their part. It is a real time-saver and a guarantee of a professional image with our external contacts. Signitic has revolutionized our email signature management. No need to run after each employee for updates: everything is automatic! Result? Simplified internal communication and a strengthened brand image with signatures that are always in line with our visual identity.”

Signitic is an excellent solution that combines simplicity and efficiency! The tool is easy to use, both for administrators and for our employees. It allows us to manage our signatures effortlessly and ensure visual consistency. It is a very efficient solution!

Marina Berthelot de MV GROUP