Goodbye manual management, make way for automated email signatures.

BTP CFA

The BTP CFA Centre-Val de Loire is a training center specialized in building and public works trades. With five campuses in the region, it trains more than 2,500 apprentices every year, from CAP to bachelor's degree. Its professional integration rate exceeds 87%, and it focuses on eco-construction, innovation and European mobility.

‍

The challenges that Signitic helped to answer

• Thanks to Signitic, we were able to meet two major challenges: the automation of email signatures and the effective programming of our communication campaigns. Centralized signature management guarantees a homogeneous and professional image across all of our exchanges, while simplifying their updating for all of our employees.
• In addition, the possibility of integrating and planning campaigns directly into the signatures allows us to disseminate strategic messages in a targeted and continuous manner. This tool thus offers us a powerful communication lever, optimizing our visibility without additional effort for our teams.

‍

Signitic settings

• 11 groups: BTP CFA Centre-Val de Loire has structured its organization into several levels: by campus. Allowing communications to be segmented and to ensure that signature information is properly adapted.
• A model for all: BTP CFA Centre-Val de Loire has adopted a unique signature model to ensure the consistency of their brand image within the various campuses.

‍

Their best campaign: Communicate about an event

The best campaign created by BTP CFA Centre-Val de Loire is a banner dedicated to its Open Days. Broadcast internally and externally with high priority, it was scheduled 15 weeks prior to the event to maximize visibility and engagement. Assigned to all groups in the organization, this banner redirected to the event's dedicated page, containing all essential information. Thanks to this strategy, the campaign generated 558 clicks, showing strong interest and contributing to the success of the event by attracting a large audience.

‍

‍

Concrete results

In five months of using the Signitic platform, BTP CFA launched 7 campaigns, sending a total of 1.7 million emails. This centralized approach to communication allowed consistent messages to be delivered across the organization. Thanks to this strategy, BTP CFA recorded an impressive total of 17.4K clicks, divided between signatures and campaigns, demonstrating the effectiveness of the tool in engaging recipients and the success of communication initiatives.

‍

In conclusion

“Signitic is an extremely practical and intuitive tool. Automated signature management allows us to save time and ensure consistency in our professional exchanges. The interface is fluid, and everything is done in a few clicks. In addition, the support team is very responsive and provides solutions quickly as soon as we have a question. Thanks to Signitic, we can plan our communication campaigns directly via email signatures, which allows us to reach our audience without additional effort. The possibility of integrating event banners with Canva is a real plus to boost our messages. The tool is effective and well thought-out, perfect for optimizing our external communication!”

‍