Targeted campaigns, a strengthened image.

Green Circle Group

Founded in 1985, the Cercle Vert Group is an independent leader in the distribution of food and non-food products for catering professionals in Île-de-France. Through its Cercle Vert and M.R.NET divisions, the company offers a wide range of grocery products, kitchen equipment, cleaning products and tableware.

‍

The challenges that Signitic helped to answer

• Signitic allowed us to centralize signature management, offering a fast and consistent update for all employees. This centralization ensures consistency in our communication, simplifies the integration of newcomers and avoids errors or inconsistencies. Thanks to this tool, we gain in efficiency while strengthening our brand image in a consistent way.
• Signitic allowed us to centralize the management of email signatures, making it easy to deploy and update them in one place. This centralization guarantees uniform signatures for all employees, while simplifying their maintenance. Thanks to this tool, we have optimized our organization and gained efficiency, avoiding manual updates and visual inconsistencies.

‍

Signitic settings

• 34 groups: The Cercle Vert Group has structured its organization into several levels: by product family and then by service. Allowing communications to be segmented and to ensure that signature information is properly adapted.
• A model for all: The Cercle Vert Group has adopted a unique signature model to ensure the consistency of their brand image.

‍

Their best campaign: Communicate about an event

The best banner campaign created by Cercle Vert was the one dedicated to the promotion of its trade show. Incorporating the date, place and time of the event, this banner made it possible to effectively inform targeted audiences. Broadcast strategically for two months before the show, it was assigned to 9 specific groups out of the 34 existing ones, thus guaranteeing targeted and relevant communication. Thanks to this approach, the campaign generated 857 clicks, testifying to its impact and the interest generated among the recipients.

‍

‍

Concrete results

After five months and the sending of 1.2 million emails, the Cercle Vert Group launched seven segmented campaigns, collecting 9,000 clicks divided between signatures and campaigns. This result illustrates the effectiveness of targeted communication.

‍

In conclusion

“Signitic has made it possible to meet the challenge of personalized campaign management by offering the possibility of treating separate campaigns according to users. This makes it possible to better target messages and adapt marketing actions to each profile, thus optimizing the effectiveness of campaigns. This differentiated management contributes to a better personalization of the user experience and to a more targeted and efficient approach in commercial actions. Email signatures are now consistent and standardized across the organization, which reinforces the professional image of the company and facilitates the management of communications. This consistency also saves time, as each team member no longer has to worry about customizing their signature every time they are sent.”

‍