Email signatures: more consistency and visibility.

ARiSTiD

Aristid is a French leader in the field of retail technologies, offering innovative solutions for the management of promotions and omnichannel communication. With 30 years of expertise, the company supports 15,000 daily users through more than 10,000 stores. Aristid offers three main platforms: one for omnichannel communication, one for networks and one dedicated to packaging management.

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The challenges that Signitic helped to answer

• Signitic made it possible to solve brand consistency issues by unifying the management of email signatures within the organization. All signatures accurately reflect the visual identity and key messages of the brand.
• The platform has improved the visibility of the organization by transforming each email signature into a strategic communication vector. By integrating banners and links to marketing campaigns, the company maximizes the impact of its marketing initiatives.
• Signitic integrates signatures directly into our internal system, ensuring consistency across the organization. In addition, we distribute banners via email signatures, both internally and externally, thus maximizing our visibility.

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Signitic settings

• 7 groups: AristiD is divided into 7 groups to best represent its organization within Signitic. This segmentation makes it possible to multiply campaigns by ensuring that the message, sender and recipients are the right ones.
• A model for all: AristiD has chosen to create only one signature model for all of its groups, in order to guarantee the coherence of the brand image.

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Their best campaign: Sharing market news

The best advertising banner campaign created by Aristid was the one dedicated to their personalized e-catalog. This campaign was particularly effective because it was assigned to all employees, thus making it possible to maximize the visibility and impact of the message. By using attractive and informative banners, Aristid managed to arouse the interest of its customers and prospects to discover this new tool. The widespread dissemination of this campaign not only strengthened the coherence of internal communication, but also made it possible to unify the company's marketing effort around an innovative offer adapted to customer needs. 1841 clicks generated.

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Concrete results

After eight months of using the Signitic platform, Aristid observed significant concrete results. With over 2.9 million emails sent, the company launched over 32 campaigns, collecting over 16,000 clicks divided between signatures and campaigns. These numbers illustrate the effectiveness of Signitic in improving internal and external communication, increasing the visibility of marketing initiatives, and better engaging Aristid email recipients. The platform has proven to be a powerful strategic tool to strengthen brand presence and optimize the impact of each email sent.

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In conclusion

“The most useful aspects of Signitic in our daily professional life are the possibility of programming communication campaigns, the visualization of profiles with their signatures and the complete integration into the employee management system. Since using Signitic, we've seen a significant improvement in brand consistency. Previously, we had different types of signatures that were difficult to manage. Now, all signatures are standardized, which reinforces our professional image.”

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