Objectives & context
La CCI Paris Île-de-France sought to:
- Harmonize email signatures of all employees spread over different entities.
- Broadcast marketing campaigns effectively through signatures, to promote events and products.
- Measuring effectiveness of these campaigns thanks to detailed statistics.
- Simultaneously manage regional and territorial campaigns, at varying degrees of intensity.
The challenges
Before Signitic, the organization faced several problems:
- Of disparate signatures between entities.
- One difficulty distributing marketing campaigns uniformly.
- One lack of visibility on performance actions carried out through signatures.
The solution provided by Signitic
Thanks to the solution Signitic, the CCI was able to:
- Centralize the management of email signatures, ensuring graphic and informational homogeneity.
- Plan and automate targeted campaigns according to entities, geographical areas or events.
- Analyzing performance campaigns thanks to clear and visual reporting.
- Reducing the technical burden with a tool easy to use and intuitive.
Results
- +700 employees equipped with dynamic signatures in line with the image of the CCI.
- Marketing campaigns viewed daily in professional email exchanges.
- Significant improvement in brand consistency And of the visibility of events.
Why Signitic?
✅ Ease of deployment
✅ Multi-entity management
✅ Campaign automation
✅ Responsive technical support
