Amaury Tanquerel, Director of Information Systems, points out that the platform has simplified and improved internal and external communication processes. By using replicable signature models, the group reinforced the consistency of its brand image and reduced deployment times. Precise segmentation made it possible to personalize messages according to subsidiaries, thus guaranteeing the relevance of communications.
One of the most striking campaigns was led by the subsidiary Coren, which celebrated 30 years of expertise. This campaign, integrated into email signatures, generated 950 clicks in one month, demonstrating the effectiveness of this method in attracting the attention of interlocutors.
In six months, the Cassous Group launched 288 campaigns and collected 34,000 clicks, thus centralizing communication to highlight the know-how of the entire group. The ease of use of Signitic was praised by employees, who found the platform intuitive and in line with the needs of distributing consistent and consistent signatures.
Signitic has considerably simplified and improved our internal and external communication processes thanks to its unique console. By using replicable signature templates, we were able to improve brand consistency and reduce deployment times.
Get inspired by our other case studies and see how other businesses are taking advantage of Signitic.
