Ensure the consistency of communications through signatures.

The Cassous Group

A regional, family-owned and independent group. Multi-expertise in works and services in the fields of public works, building and the environment. The companies of the Cassous Group are in a position to carry out turnkey projects safely. In this way, the Group's subsidiaries can pool their expertise on the same project.

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The challenges that Signitic helped to answer

• Signitic has allowed us to standardize the visual communication of our employees to the outside world, ensuring consistency in our exchanges. In addition, it helped us to update our various directories, thus guaranteeing the veracity of the information disseminated with each email signature.
• Signitic has significantly simplified and improved our internal and external communication processes through its single console. By using replicable signature models, we were able to improve brand consistency and reduce deployment times.

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Signitic settings

• 182 groups: The group is divided into 182 entities, sub-entities and groups to best represent its organization within Signitic. This segmentation makes it possible to multiply campaigns and ensure that the message, sender and recipients are the right ones.
• A model for all: The Cassou Group has chosen to create only one signature model for all of its companies, in order to guarantee the coherence of the brand image. However, thanks to its segmentation, each signature displays a different logo depending on the group the user belongs to.

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Their best campaign: Celebrating the brand's birthday

Coren, one of the subsidiaries of the Cassous Group, has launched a communication campaign within its e-mail banners aimed at highlighting its anniversary date, its 30 years of expertise, with all its interlocutors.By centralizing its key messages in the e-mail signatures of its employees, the Cassous Group ensures constant and homogeneous visibility of its key messages.

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Concrete results

In six months, the Cassous Group launched 288 campaigns and collected 34,000 clicks, thus centralizing communication to highlight the know-how of the entire group. The ease of use of Signitic was praised by employees, who found the platform intuitive and in line with the needs of distributing consistent and consistent signatures.

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In conclusion

“We have been using Signitic for several months and it meets our expectations perfectly. It has significantly improved the consistency of our visual communications across the company. The platform is easy to use for the majority of employees and meets the primary need to distribute uniform and compliant signatures.”

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