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Signitic reveals best practices to optimize your signature of Professional email. The result: time savings and improved customer relationships.
Sending emails to customers, making contact with prospects, scheduling appointments, requesting additional information or sending reports: emails are today the most popular means of communication in business.
Each week, according to The Wall Street Journal, employees spend on average 8.8 hours reading and writing emails : an observation that, in addition to revealing a wider phenomenon of digital overload, could harm productivity and innovation in business.
To overcome this problem and free up valuable time for your employees, you should adopt best practices for professional email writing, but also for signing!
Promoting your expertise, brand identity, marketing strategy, marketing strategy, increasing efficiency and increasing the chances of being contacted by a prospect: Signitic gives you the keys to help you optimize this commercial and communication channel, sometimes underestimated.
According to a study by Voltaire Project, 91% of decision makers concede that the The quality of the customer relationship is undermined when an email contains spelling mistakes. For 92% of the managers questioned, these shortcomings degrade the company's image. By sending an email, employees become in this sense ambassadors of the company in which they work, and guarantee the brand image.
The professional email signature, just like the textual content, also plays a major role. It is a set of elements formed in particular by text, images, links and the company logo. This block can also include the colors of the company's graphic charter, appearing at the end of each email sent to your customers, prospects, partners or collaborators.
In this sense, the electronic signature can be perceived as one virtual business card, playing an identification and communication role. Witness to your seriousness, of your credibility, or even your creativity, like the body of the text, it must be worked on and considered as a marketing tool!
Because she is the last item that your recipients will see when they read your email and that it allows the reader to identify your business. A professional email signature should visually seduce your reader, but also easily be understandable.
More than reflect the brand image, an email signature must show the seriousness of the interlocutor and facilitate access to essential information such as phone number or company name. At a glance, the reader should be able to see this information without having to search for it.
In addition, keep in mind that email is a tool designed to communicate quickly: go to The essential is an art, even in your signature!
So that your recipient has all the informations necessary, be sure to include:
Your full name is the first piece of information your recipient will notice in your signature. It reflects your professional identity and ensures that your interlocutors know who they are talking to.
Make sure it is presented clearly and legibly, using a standard font and an appropriate size. A well-visible name reinforces the personalization of your communications.
Indicating your title or position allows your interlocutor to better understand your role within the company.
Whether you're a marketing manager, a freelance consultant, or a sales manager, this information adds valuable context to your message. It also helps create an impression of professionalism and credibility.
Including your company logo in your signature is a great way to reinforce your brand image. This visual element makes your signature more attractive while strengthening the visual identity of your organization.
Be sure to use a high-quality logo that is optimized for the web to avoid loading problems.
The telephone number is essential information to allow your recipients to contact you quickly.
Clearly specify whether the number provided is your hotline, a general number, or your switchboard number. This facilitates interactions and shows that you remain available for your interlocutors.
This information complements your signature by offering various points of contact to your recipients. The postal address is useful for official exchanges or physical correspondence.
Links to your social networks (LinkedIn, Twitter) allow you to broaden your interactions, while the website provides a window accessible at any time to learn more about your business.
Visual elements, such as colors and typography, represent your business and allow the recipient to identify you. In order to harmonize your electronic signature with that of your employees and to establish your brand image, you should create a visual identity by respecting the Graphic charter of your business.
Signitic's advice: for the sake of readability, limit your graphic palette to two colors and use only one font.
Did you know that it is possible to add clickable buttons And links in an email signature ? They can link to your website, your telephone number or even to your calendar, allowing your contacts to easily plan an appointment and encouraging customer relationship !
You can place the hypertext links on various elements such as:
Because email communication is an integral part of Your company speech, be sure to remain professional and to demonstrate a certain seriousness. It is important to find the right balance between creativity and professionalism, and to weigh each element present in your signature.
In this sense, avoid personal quotes, which could damage your brand image or damage your reputation. Often long, quotations could also interfere with readability: the reader would then miss out on essential information.
Add your social networks in an email professional is also a good practice to have! You can include social media pictograms that you are using and insert hypertext links above.
By adding links to your social media accounts, you can promote your social presence and your latest content (blog articles, Instagram post, Facebook post, etc.), strengthen your online presence and your reputation. In addition, you will also multiply the contact points with your professional signature.
Are you proud of your new professional signature and are you ready to send emails to your prospects, customers, partners and colleagues? Patience! Before integrating your new professional signature into all your emails, test your creation on various devices and online messengers is an imponderable!
Each electronic messaging (Gmail, Yahoo, Outlook, etc.) indeed offers a system ofdistinct display, which may alter the appearance of your signature.
You may also notice a small typo, a problem of harmonization in the layout or a link to a social network leading to an error page, in which case the test will have allowed you not to tarnish your branding or the reputation of your company!
To ensure an optimal consultation experience, your professional signature should be responsive, that is, automatically adapt to the size of the screen of the terminal that reads it !
Indeed, in addition to appearing differently depending on the email used, an email is not displayed in the same way depending on thedevice on which it is read: computers and smartphones do not have the same format.
The format of your email signature appears in this sense to be an essential element, guaranteeing the readability of your email. To ensure that your interlocutors correctly perceive your signature, regardless of their messaging or medium, be sure to:
Thanks to Signitic, creating your professional signature becomes child's play! From example signatures, to design creation tips to our templates for creating a signature: discover our solutions as a beginner your trial period as of today.
An email banner is an additional asset to make your emails more powerful. It can be used to promote a campaign, highlight an event or simply reinforce your graphic charter.
Opt for an attractive but discreet visual that harmoniously complements your signature without distracting the recipient. For example, a banner that says “Exclusive Webinar: Register Now! ” can capture attention and encourage action. You can also use a generator tool to create banners adapted to your needs.
Examples are an effective way to illustrate best practices and to be inspired to create a unique signature. Here are some models adapted to different sectors and needs.
These templates can be customized to reflect your visual identity and adapt to your communication goals. Use a free generator to test and select the model that best fits your business.
