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The latest studies estimate that 60% of website users are inactive. These phantom users, who no longer interact with your communications, represent a challenge for your business. Thanks to Signitic, discover How to relaunch their engagement using a simple e-mailing campaign.
Re-engagement emails are specially designed to reconnect with inactive users. It is a type of targeted marketing communication that aims to remind these users of benefits of their engagement with your business.
Create an email campaign Re-engagement starts with identifying these phantom users. A user is considered inactive if Don't buy any more products, Do not visit your website anymore or no longer responding to your communications.
Les CRM (Customer Relationship Management) generally have functionalities that allow them to be easily identified. You can also use digital tools, like Google Analytics or Firebase Analytics.
An inactive contact may unsubscribe if they no longer receive relevant communications. However, a high unsubscription rate leads to important consequences :
In the same way, a large number of emails sent to disinterested users results in low opening rate. Email provider algorithms can therefore identify your shipments as spam.
Convincing new prospects proves to be the case more expensive than retaining customers or subscribers already present in your database. By working to re-engage your users, you exploit an already existing potential and you thus make your marketing efforts profitable.
Before launching your re-engagement campaign, it is imperative to segment inactive users : a subscriber or customer who has not opened your emails for a few weeks cannot be treated in the same way as one who has not interacted for a year.
In addition, do not hesitate to refine your segmentation according to the type of inactivity (no purchase, no clicking, no opening of emails, etc.).
Segmenting your inactive users makes it easy to send messages adapted to each profile. You should also take into account the customer's history in order to offer him relevant content.
Automation represents a Time saver, but also theassurance that your emails will go out at the right time. The use of automated workflows thus allows you to trigger a shipment after a defined period of inactivity.
Specific tools are also useful for measure the reach of your re-engagement campaign. By tracking open, click, and conversion rates, you can adjust the content of your emails.
Les exclusive offers and promotions are powerful levers for reactivating a user. Use an email template like “We missed you! Here is a 20% discount for your next purchase! ” You can also suggest a free trial Or a giveaway in exchange for a specific action.
Solicit feedback from an inactive user shows that his opinion matters, which will encourage him to re-engage. Send him, for example, a surveying to rekindle their interest or offer them the opportunity toadjust your preferences.
It is also possible that the user has disengaged because they no longer had an interest in your brand. Your email will then be sent to him demonstrate that your business has evolved. Highlight your new services Or your recent improvements ! A simple message like “We are changing” or “Our site is changing skin” is often enough to reactivate a customer or a subscriber.
Signatures are important for your re-engagement campaigns. They guarantee a professional dressing to your emails, which increases their reliability and Encourages the recipient to take them into consideration.
By opting for Signitic, you also benefit from numerous features that allow you to personalize your signature. This customization makes it easy toidentification of your brand by the recipient.
Thanks to Signitic, you have the possibility to centralize the management of your company's signatures. In this way you ensure theharmonizing your email signatures and you return theimage of a structured company, attentive to details. You also avoid the risk of error.
Finally, your email signatures are a effective and subtle way to encourage users to take action. Signitic makes it easy to create and integrateclear and appealing calls to action in your signatures. They can find their place in particular in a banner or next to your contact details, in a visible but non-intrusive way.
It is generally estimated that the first email must occur after 30 to 60 days of inactivity, the relaunching two to three weeks later and the Last reminder after one month.
Four types of incentives work particularly well:
Digital tools like Google Analytics allow you to track key indicators :
