Email signatures: more clicks, more engagement.

Central Autos Group

Groupe Central Autos is a major player in multi-brand automotive distribution in the Rhône and Isère regions. With its 19 dealerships, the company offers a wide range of new and used vehicles to meet the diverse needs of its customers. In addition to selling vehicles, Groupe Central Autos also provides quality after-sales service through its authorized repair centers. With a constant commitment to customer satisfaction, Groupe Central Autos is a trusted partner for all automotive projects, combining expertise, diversity of choices and local service.

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The challenges that Signitic helped to answer

• The tool significantly increased our click rate on email communications. Thanks to dynamic and personalized email signatures, we were able to capture the attention of our recipients more effectively, which resulted in a significant increase in interactions and visits on our various online platforms.
• Signitic has been an important driver in our lead generation strategy. By integrating promotional banners and calls to action directly into our email signatures, we were able to target and attract new prospects more accurately.

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Signitic settings

• 11 groups: The group is divided into 11 groups then sub-groups, by dealerships, by brand, then by department, to best represent its organization within Signitic. This segmentation makes it possible to multiply campaigns and ensure that the message, sender and recipients are the right ones.
• A model for all: The Central Autos Group has chosen to create only one signature model for all of its groups, in order to guarantee the consistency of the brand image.

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Their best campaigns:

Gather reviews

The most successful advertising banner campaign among Groupe Central Autos email signatures was undoubtedly the one dedicated to collecting reviews for Google. By integrating a banner encouraging their customers to share their experience directly into their email signatures, they managed to generate a total of 14,677 clicks. This approach not only boosted their online visibility, but also strengthened their reputation by collecting valuable positive reviews. The campaign demonstrated the effectiveness of using email signatures as a marketing tool, transforming a simple exchange of emails into a powerful opportunity for communication and customer engagement. 14,677 clicks generated.

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Share market news

Highlighting the Volkswagen maintenance contract in email signatures was also a success. By integrating an attractive and informative banner about this offer directly into their signatures, they managed to capture the attention of their customers in a subtle but effective way. This campaign generated 185 clicks, showing a significant interest in the maintenance services offered. 185 clicks generated.

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Concrete results

In three years and with more than 11 million emails sent, Groupe Central Autos has achieved concrete results thanks to the integration of dynamic signatures. With 50 campaigns launched, the company was able to communicate in a centralized and segmented manner on its news and the highlights of its dealerships. This strategy generated 113,000 clicks, divided between signatures and campaigns, demonstrating the effectiveness of this tool in engaging their audience and maximizing the impact of their communications.

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In conclusion

“Signitic is an incredibly intuitive and easy to use platform. It offers numerous functionalities that allow us to maximize the impact of our email communications. Interactive signatures, in particular, have transformed the way we engage with our customers, making every email more dynamic and engaging. The click rate on our emails has increased significantly, which proves the effectiveness of interactive signatures in engaging our audience. In addition, we have almost reached our goal of selling maintenance contracts. The results show that Signitic is not only a communication tool, but also a real performance driver for our company.”

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