Laura Noailly, communication manager, particularly appreciates the simplicity and the power of the platform. Thanks to its advanced functionalities, Signitic not only optimized the impact of emails, but also contributed to the achievement of business goals, in particular by boosting the sale of maintenance contracts. Much more than a communication tool, Signitic is a real performance driver for Groupe Central Autos.
The best banner campaign conducted by Groupe Central Autos was the promotion of the Volkswagen maintenance contract. By integrating an attractive and informative banner directly into their email signatures, the company was able to capture the attention of its customers in a subtle but effective way. Result: 185 clicks generated, showing real interest in this offer and confirming the impact of dynamic signatures on customer engagement.
In three years and with more than 11 million emails sent, Groupe Central Autos has achieved concrete results thanks to the integration of dynamic signatures. With 50 campaigns launched, the company was able to communicate in a centralized and segmented manner on its news and the highlights of its dealerships. This strategy generated 113,000 clicks, divided between signatures and campaigns, demonstrating the effectiveness of this tool in engaging their audience and maximizing the impact of their communications.
Signitic is an intuitive and easy to use platform, offering numerous functionalities to maximize the impact of our email communications. Interactive signatures have transformed our customer engagement, making each email more dynamic and attractive, and significantly increasing the click rate.
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