The Signitic tree simplifies the management of email signatures.

The Centrimex company

An international freight forwarder, customs representative and authorized warehousekeeper, CENTRIMEX operates all over the world, thanks to the presence of its subsidiaries and agencies in Europe, Asia and Africa. Their primary mission is to organize the transport of goods in the best conditions. Today, the Centrimex group has nearly 300 employees worldwide, spread over 22 subsidiaries and offices,
as well as more than 23,000 m² of warehouses.

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The challenges that Signitic helped to answer

• The competing solution required managing 20 different signatures for our agencies. Each logo update had to be done manually on each of them. With Signitic, thanks to the tree structure, everything is simpler: all you have to do is modify the parent entity, and the changes are automatically reflected in all the daughter entities, groups and subgroups. This centralization has greatly simplified our signature management.
• We were looking for an alternative to one of your competitors, because we were not satisfied with their services: lost emails and a chaotic experience for two years.
• With Signitic, we have found a superior solution that offers us consistent signatures for all users in our subsidiaries. This consistency and reliability have greatly improved our internal and external communication.

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Signitic settings

• 114 groups: The group is divided into 114 segments, by country, agency and department to best represent its organization within Signitic. This segmentation makes it possible to multiply campaigns and ensure that the message, sender and recipients are the right ones.
• A model for all: Centrimex has chosen to create only one signature model for all of its groups, in order to guarantee the coherence of the brand image.

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Their best campaign: sharing market news

To promote its news and effectively inform its customers, Centrimex uses communication banners integrated into email signatures. For example, when new air cargo security standards need to be communicated, Centrimex sets up a dedicated campaign. This campaign, which has a high priority, targets a specific external audience and extends over a fixed period of time. This ensures that crucial information reaches everyone concerned as soon as possible. 334 clicks generated.

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Concrete results

In 7 months, Centrimex sent 1 million emails, launched 17 campaigns and collected 31,000 clicks thanks to Signitic. The management of email signatures is now fully automated and perfectly integrated with their Active Directory. In addition, the support offered by Signitic surpassed that of their previous supplier, thus strengthening their communication efficiency.

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In conclusion

“In terms of use, it's flawless! Not much to complain about, the tool works perfectly. In addition, the communication department and support are very responsive, which makes the experience even better. Thanks to Signitic, email signature management is fully automated. The tool integrates perfectly with our Active Directory. In addition, the support offered by Signitic was much better than that of our previous supplier.”

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