Bulldozer is turning marketing into a real growth engine for businesses. By relying on the best talent, an iterative and data-driven approach, advanced technological tools, and comprehensive intervention throughout the customer journey, they aim to make marketing a profit center. Unlike simply generating brand awareness or leads, Bulldozer focuses on customer engagement, conversion, and retention. Their results prove the effectiveness of their method.
“On average, an employee receives 144 emails per week, nearly 200 for managers and up to more than 400 for business leaders. Customizing your email signature is therefore a simple opportunity to broadcast messages to your prospects or key accounts (#ABM!). With Signitic, you can centralize the management of signatures for all employees. This makes it possible to homogenize the format, to distribute campaigns and to generate engagement simply (it is even possible to A/B test the messages). The tool integrates with Canva, Salesforce, Pipedrive... and signatures are deployed in 1 click thanks to Google Workspace or Microsoft 365 integrations.”
Bulldozer launched its first communication campaign using banners embedded in email signatures to promote and encourage the download of their free templates and frameworks. These resources are made available to their interlocutors. This campaign aims to maximize the accessibility of these practical tools, allowing users to benefit from Bulldozer's expertise to improve their sales and marketing performances. By integrating communication banners into e-mails, they ensure effective and targeted dissemination of information, encouraging recipients to discover and use these free tools. 113 clicks generated.
In just four months, Bulldozer launched 2 campaigns and collected more than 900 clicks, thus centralizing communication to highlight the download of their resources. Bulldozer employees have seen significant improvements in engaging their audience through personalized email signatures and banners, which has led to a significant increase in interactions and interest in their campaigns.
“The ease of managing email signatures and communication banners, combined with professional designs, reinforces our brand image. Detailed reporting allows us to monitor and optimize our campaigns effectively. We've seen significant improvements, especially when it comes to engaging our audience. Personalized email signatures and communication banners made it possible to capture the attention of our contacts more effectively, leading to a significant increase in interactions and interest in our campaigns.”
The simplicity of managing email signatures and communication banners, combined with professional designs, reinforces our brand image. Detailed reporting enables us to track and optimize our campaigns efficiently.
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