The platform updates our banners as needed.

The Whisky House

Specialist in whiskeys and fine spirits since 1956. Since its creation, La Maison du Whisky has supported the development of the whiskey and spirits market in France for amateurs, professionals and individuals. Over the decades, La Maison du Whisky has grown by asserting its presence in the world through its subsidiary in Singapore and the LM&V joint venture (La Maison & Velier). Exclusive distributor of more than 250 brands and distilleries from around the world, La Maison du Whisky explores all categories of spirits: whiskey, rum, cognac, armagnac, calvados, tequila and mezcal, rarities and collectors...

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The challenges that Signitic helped to answer

• Signitic has allowed us to guarantee harmony between all the signatures of our employees, ensuring a coherent brand image. The platform also allows us to easily update our banners, thus promoting our highlights.
• Monitoring the performance and the click rate for each banner is particularly interesting, offering us valuable insights into the engagement of our campaigns.

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Signitic settings

• 14 groups: The group is divided into 14 segments, by department to best represent its organization within Signitic. This segmentation makes it possible to multiply campaigns by ensuring that the message, sender and recipients are the right ones.
• Campaign programming: La Maison du Whisky plans communication campaigns in advance for a specific period of time and assigns them to specific groups.

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Their best campaign: Sharing market news

Thanks to the communication banners integrated into the email signatures, La Maison du Whisky effectively informs its customers and partners about its important events. Signitic allows banners to be updated quickly and consistently according to the highlights, thus ensuring maximum visibility for each event with its ideal target audience. This strategic approach allows La Maison du Whisky to enhance its events and maintain a dynamic connection with its audience. 1867 clicks generated.

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Concrete results

In fourteen months, LMDW launched 52 campaigns and collected 19,600 clicks, centralizing communication to highlight events and news. The Significtic chat service was praised by employees, “very responsive and provides immediate and useful responses”, thus contributing to a positive user experience.

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In conclusion

“I find the handling of the Signitic platform quite fluid and clear. From the first few days of use, I was able to navigate easily and set up signatures without difficulty. The chat service in case of questions is fast. Whenever I needed support, I received immediate and helpful responses. The responsiveness of the support team is a real plus and contributes to a positive user experience.”

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