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Fonds de Recherche du Québec

The mission of the Fonds de Recherche du Québec is to support and promote excellence in research as well as the training of the next generation of scientists. The organization plays a key role in a variety of sectors, including natural sciences and engineering, health sciences, social sciences and humanities, and arts and humanities, and arts and humanities. It encourages the development of innovative knowledge and supports researchers at all stages of their career, thus contributing to the scientific advancement and intellectual influence of Quebec on the national and international scene.

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The challenges that Signitic helped to answer

• Standardization of brand image: Signitic made it possible to standardize email signatures, guaranteeing a consistent professional presentation for all employees.
• Simplified centralized management: The tool offers centralized administration, making it easy to deploy and manage signatures on Outlook quickly and efficiently.
• Operational time savings: The updating and personalization of signatures is now automated, significantly reducing manual efforts and the risk of errors.

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Signitic settings

• 4 groups: The Fonds de Recherche du Québec is divided into 5 groups to best represent its organization within Signitic. This segmentation by sector (Health, society and culture, nature and technology, etc.) makes it possible to ensure that the message, the language, the sender and the recipients are the right ones.
• A model for everyone: Les Fonds de Recherche du Québec has been using Signitic for 1 year. They adopted a unique signature model to ensure the consistency of their brand image.

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Their best campaign: Wish the best wishes 2025

The best campaign carried out by the Fonds de Recherche du Québec is the 2025 Greetings campaign. Scheduled over a period of four weeks, this campaign was distinguished by a festive banner redirecting directly to the site's news page. All employees participated thanks to a generalized assignment of the banner, ensuring maximum visibility and harmonized communication with the various recipients. 285 clicks generated.

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Concrete results

In one year and 1.9 million emails sent, signatures and campaigns integrated via Signitic generated 11,000 clicks. The flexibility of the tool has proven to be valuable on a daily basis, allowing rapid adjustments to meet marketing and organizational needs, while ensuring consistent and responsive communication.

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In conclusion

“The flexibility of Signitic is particularly valuable in our daily lives. The tool allows signatures to be quickly adjusted according to our needs, especially during marketing campaigns or organizational changes. This adaptability guarantees coherent and responsive communication with our interlocutors. The ease of use of Signitic is a real time-saver. The intuitive interface makes it easy to manage signatures without requiring specific technical skills. This allows for smooth and fast administration, while ensuring effective harmonization of signatures on Outlook.”

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